To do this, it uses a Property ID (also called a Tracking ID). Google Analytics needs a way to keep track of which data comes from which site. Unless you customize the code yourself, it looks exactly the same on every site. Each time a page loads, it executes this JavaScript and records a pageview along with other relevant data. This code is on every page of your site (at least it’s supposed to be). How To Corrupt Google Analytics Dataįirst, we need a quick overview on how the Google Analytics Tracking Code works. Then I’m going to tell you how to protect yourself.Īnd as a super secret bonus, I’ll show you how to get the attention of a fellow marketer if you’re applying for a job, trying to close a deal, or just want to show off your Google Analytics chops.įirst, let’s dive into how someone can corrupt your data. I’m going to show you exactly how to hack Google Analytics. It’s easy, simple, and once the data is corrupted, you can’t fix the data that’s already been collected. I used to benchmark a recent blog post with a YouTube video.Within 15 minutes, anyone with a decent amount of traffic to their own site can completely CORRUPT your Google Analytics data. In addition to improving privacy, this change also makes my site faster.
So I went ahead and updated all blog posts on dri.es to use.
This is Google's way of providing GDPR-compliant YouTube videos. Instead of linking to, link to, and no data-collecting HTTP cookie will be sent. Be damned!Īfter some research, I discovered that YouTube offers a privacy-enhanced way of embedding videos. This was all well and good until a couple of weeks ago, when I learned that when I embed a YouTube video in my blog posts, Google sends an HTTP cookie to track my site's visitors. That is a nice bonus because the web is littered with those already. Why not? Because I don't desire to know how many people visit my site, where they come from, or what operating system they use.īecause I don't have a compelling reason to track my site's visitors, I don't have to bother anyone with a "cookies consent" popup either. I don't use Google Analytics or any other web analytics service on dri.es.
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